cradle-to-cradle

Cradle to Cradle; another book recommended by a speaker of Thursday’s Waste lecture. Cradle to Cradle being a concept of using and redesigning our ‘waste’ to feed and build up the next products we are designing/making. (below information from CradletoCradle)

Today, with our growing knowledge of the living earth, design can reflect a new spirit. In fact, the authors write, when designers employ the intelligence of natural systems—the effectiveness of nutrient cycling, the abundance of the sun’s energy—they can create products, industrial systems, buildings, even regional plans that allow nature and commerce to fruitfully co-exist.

Cradle to Cradle maps the lineaments of McDonough and Braungart’s new design paradigm, offering practical steps on how to innovate within today’s economic environment. Part social history, part green business primer, part design manual, the book makes plain that the re-invention of human industry is not only within our grasp, it is our best hope for a future of sustaining prosperity.

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